What We Do
We help businesses take their product or service to market.
That may start with an evaluation of the opportunity, analysing key drivers and trends, and establishing a positioning that differentiates you clearly from the competition.
Or it may be about refining or extending an existing product offering, targeting new audiences or increasing the value of current customers.
It may also involve tuning the engine that drives the business: your people. Because success depends on their talents and energies being harnessed to the best effect.
Commercial Strategy
Whatever the initial brief, our starting point is usually to ask a bunch of questions about your business; about your customers and competitors, sales volumes and values, market dynamics and trends.
Once we understand the context, we can work with you to set objectives and build a strategy to meet them. Depending on where you are in the business life-cycle, we’ll look at short, medium or long-term aims, and concentrate the effort where it will deliver the greatest return.
In short: you tell us about the key challenges for your business, and we’ll help you develop the right commercial strategy to meet them.
Marketing Programmes
If you already have the upstream commercial strategy locked down, then we can work on making sure your value proposition is communicated in a compelling and motivating way.
We are skilled at taking complex or technical ideas, cutting through to the heart of the message, and getting your target audience to understand what it is you can do for them.
We cover all the usual elements of the marcomms mix, and have a network of technical and creative partners to call on when specialist input is needed.
Cultivating Talent and Leadership
We can also work with you and your team to make sure personal strengths and energies are aligned with the needs of the business.
We use a range of individual and team profiling tools to explore skills, motivations and behaviours. We look at leadership styles and team dynamics. And we run workshops and one-to-one sessions to help everyone make the most of their natural talents.
On-demand Expertise
We mostly work with start-ups and scale-ups that don’t have the luxury of hiring specialists for every role in the business.
For lean management teams, getting a perspective from outside the organisation can be invaluable, especially if it’s in a discipline that’s under-resourced internally.
But most businesses don’t need this all the time, which is why we provide our services on-demand. With some clients that means delivering one-off projects, and with others we work on an ongoing basis as part of the team.
Whatever the scale and scope of our input, our mission is to boost the commercial performance of businesses operating on the sustainability front-line.
