Why We Do It
The climate isn’t going to fix itself.
Like many people, we’ve been wrestling with the question of how we can contribute most effectively to preventing or mitigating the effects of climate change (and all the other environmental damage that’s accruing out there).
We can only get so far by eating less meat or taking our own cup to Starbucks – although these individual choices are still important.
We concluded that we could make the biggest impact by putting our professional skills to work in helping businesses that directly address the problem.
That’s why we founded Troposphere.
Who We Are: Sean Purdy
Sean has been working in and around marketing for long enough to learn a few things, forget a few others, and form some strong opinions about how the world works.
(He’d like to think those opinions are all founded on evidence and rooted in objective reality, but he knows enough about cognitive bias to recognise how far fetched that is.)
You can find all the career details on LinkedIn, but the quick tour looks like this:
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20 years in advertising/marketing agencies, most of it in London with Publicis, McCann and others
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a year or so sailing to the Caribbean and back with his wife
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8 years in client-side marketing
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a couple of years as a consultant before founding Troposphere
Who We Are: Jacqui Purdy
Jacqui spent 20-odd years in the advertising industry, running the international divisions at Upward Brown Media and at Total Media, where she became their Operations Director.
In this role she worked with the Leadership Team on the strategic repositioning of the business, and oversaw the internal change management that this demanded.
Having relocated from London to the south coast, Jacqui qualified as an executive coach and established her coaching practice, Here to There.
Jacqui brings considerable commercial experience across multiple industry sectors, as well as her skills in coaching business leadership and talent development.
She is a practitioner in several leading-edge profiling tools including the Game-Changing Index, CliftonStrengths 34 and Prophet.
‘it's always ourselves we find in the sea’
(E. E. Cummings)
Jacqui and Sean first met at work, but got to know each other at sea.
Initially this was offshore racing in a 34 footer that Sean co-owned. Subsequently (and for the last 15 years or so) it’s been on a 37 foot cruising boat that they own.
Self-reliance, teamwork, resilience, adaptability. All these have been learned - and often tested - over the years and miles they’ve sailed together.
Whether bashing round the Fastnet Rock, voyaging to the Caribbean, or just sitting at anchor in the Solent with a beer in hand, their love of the ocean and respect for the environment has been a constant.
After decades of sailing big boats Sean recently decided to give dinghies a try, and thought a foiling Waszp was a logical first step. He describes the experience of learning to sail this beast as ‘humbling’.
Why 'Troposphere'?
The Troposphere is where we live.
It’s where the weather happens. And where our climate is changing.
The Troposphere is about eight miles thick on average, on a planet with a diameter of 8,000 miles. That’s roughly equivalent to a postage stamp on a football.
The view from space* really brings home the fragile habitability of our planet.
It might be an idea to take care of it.
* Find yourself a good quality screen, a fast broadband connection and a cup of coffee. Then watch this amazing video from the International Space Station.
