Who We Work With
At Troposphere all of our clients have two things in common.
First, their business provides a direct benefit to our environmental wellbeing.
And second, they are of a size and complexity that means they have a need for professional input that their internal team cannot fully provide.
Typically, that means we work with start-ups and scale-ups in various parts of the sustainability sector. A couple of examples follow.
(In the past we’ve also worked on brands across numerous other industry sectors – you can see some of them below – but our focus now is on helping businesses do well that are also doing good.)
CleanEarth Energy:
Wind & Solar Generation
The environmental case for renewable energy is no longer in question (unless you are living under a rock or in the pay of the fossil fuel industry).
The challenge for CleanEarth is to make the business case equally compelling, to convince UK companies that wind and solar power can benefit their bottom line as well as combat global warming.
We work with them to get that message across to everyone from local print-shops to multi-national wine importers. And to establish CleanEarth as an authority in the renewables sector, not just an installer of specialist kit (although they are very good at that).
It’s a complex and constantly-evolving marketplace. Government policy, grid infrastructure, planning regulations, energy distribution costs, subsidies and incentives (or the lack of them) – these are just some of the moving parts.
A large part of our job is to make this look simple and easy to understand. To make CleanEarth the go-to renewable energy company for any business that wants to know more about solar or wind power.
So far they’ve added some 50 megawatts to the UK’s renewable generating capacity, while helping hundreds of businesses reduce both their energy bills and their carbon footprint. And a large part of the next 50 MW is already in the pipeline.
Waste Knot:
Surplus Veg Rescue
A staggering 7% of what’s grown on British farms never makes it to a plate. That’s three million tonnes – and a billion pound’s worth – of goodness going to waste.
For Jess Latchford this was a crime against nature. So she founded Waste Knot to create a new route to market for all that surplus fruit and veg.
Working with farmers at the growing end, and caterers and restaurants at the feeding end, Waste Knot is not just shifting product. It’s also changing attitudes. It’s introducing farmers to new ways of getting the most from their crops, and encouraging chefs to reconnect with nature’s seasonal cycles.
Fuelled by Jess’s passion and persistence, Waste Knot grew quickly to the point where its simple initial premise had opened up multiple possibilities for development. That’s where we got involved.
We helped identify where Waste Knot could have the greatest impact – and therefore where the effort should be concentrated. We worked on a clear articulation of the proposition, with different slants for different stakeholders. And we brought in one of our design partners to develop the brand’s visual identity, along with guidelines to keep it on the straight and narrow.
As Waste Knot grows and evolves, we’re there to provide a commercial perspective that can be elusive from within the company. Candid and impartial, our job is to make sure Jess and Waste Knot can make the biggest possible impact. Because we all need them to succeed.
Clients Past and Present
